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Informal research: A kid’s opinion on Delta Wing

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I’ve said it before, I’ll say it again. At one point or another in a little boy’s life (and, increasingly, a little girl’s life), there comes the time where they dream of going faster than anybody else in a race car. It could be in an open-wheel machine at Indianapolis, a stock car at Daytona, a sports car at Le Mans. Could be any car, any track, anywhere. It doesn’t matter.

For most young children, they learn to let go of that dream and go down other paths in life as they grow up. For the rest, they give in to that calling of going faster and grow into race car drivers. But in the formative stages of existence, the thrill of crossing the finish line first is almost universal.

As a twitter follower of mine said today, auto racing must excite kids’ imaginations. For the sport as a whole, it is paramount that kids become hooked at an early age so they will grow into the next generation of race fans. As grownup followers, we sometimes forget that as we try to decide what is good and what is bad about the sport — whether it’s for ourselves or for the little ones.

Enter the Delta Wing concept, which has been divisive from the moment it was unleashed upon the world last week in Chicago. Its intriguing innovations have almost been completely overshadowed by its wild, fighter jet-like look. For every supporter of the radical car, it seems like there’s been ten dissenters tearing it down on blogs and social media outposts.

It is indeed a very brash piece of work. It is not anything that we believe can be considered as “open-wheel.” And it can either be what brings the sport into a bright future or what sends it to hell, never to return. 

And yet, my seven-year-old cousin loves it.

While watching the Daytona 500 at home (before it turned into a pothole-marred fiasco), I brought my laptop into the TV room to tweet a little bit. Next to me was Brendan, the aforementioned cousin of mine and oldest of my aunt and uncle’s three children. Brendan is not the car nut of the trio. That honor is shared by his younger siblings, five-year-old Aidan and three-year-old Tristan. But he’s still young enough to be entranced by fast machines.

For fun, I decided to show him all the 2012 IndyCar concepts that have come out recently under the guise of showing him what I was writing about lately. The first one I showed him was the Delta Wing.

I asked him what he thought about this much-maligned silver jet on wheels. His one-word response: “Awesome.”

When asked to elaborate what he liked about it, he pointed to the big middle wing at the back of the car’s wide rear end as well as that area’s beefy wheel barges — I’ll call them the “muscles” of the Delta Wing. I then asked him if he would like to drive that car and he answered in the very affirmative.

I then showed him the Swift concepts, which were still daring but not on the scale of Delta Wing. He was also impressed with their work. The Dallaras didn’t go over as well with him overall, but he did indicate his interest in the third Ferrari red-colored concept with the stretched-out sidepods.

However, it was clear to me that out of all of the concepts, Brendan dug the Delta Wing the most. He didn’t see it like we have seen it — a Batmobile, or a “Delta W^ng,” or something stolen from the Ambiguously Gay Duo‘s garage. He just saw an “awesome” car.

Feel free to disregard his findings as proof that the Delta Wing is indeed like something a kid would make while hopped up on Mountain Dew. If that’s your opinion, it’s your right to have it.

But I thought it was very interesting to see that even though he knew what a current IndyCar was, he still liked the concept that looked nothing like a current IndyCar at all. Considering that the IRL desperately needs to ensure that younger people will follow the sport in the next couple of decades, perhaps the Delta Wing and its relatively crazy design stands a better chance than we’re giving it.

Because before we all know it, Brendan, his siblings and millions upon millions of children will be adults. It’s up to the IRL to make sure that the beauty of speed — IndyCar speed — still matters to them at that point.

Written by Chris Estrada

February 15, 2010 at 3:24 am

Posted in Uncategorized

7 Responses

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  1. It’s a tricky thing, being a parent. You constantly get deluged with requests for the newest toy…only to find that your child gets past the novelty of it pretty quickly, and sometimes gets into more conctructive play messing around with the box.

    Now, continuing exposure and education, that’s a good way to keep kids’ interest.

    “Considering that the IRL desperately needs to ensure that younger people will follow the sport in the next couple of decades..”

    That’s just about what I thought when I read that the Boy Scouts of America were going to endorse an IndyCar. You know, the one with no driver and no prospect yet of actually getting on track.

    IICS trumpets the announcement, but who is minding the store these days? No facts on the ground are being addressed. Just sweets for the kids. And nobody even knows if they are made with real sugar.

    Andy Bernstein

    February 15, 2010 at 4:59 am

    • Andy,

      I’m with you on continuing education of the sport to the younger set. The new car can be a major step in that process, but it’s still just one step. This is where you need a guy like Randy Bernard that can help push the product and, if Versus steps up their game, that’ll help too.

      Of course, none of that will matter if the on-track racing stinks…something that I know you’ve been hitting on over the last few weeks in your thoughts.

      christopherestrada

      February 15, 2010 at 11:15 am

  2. This is why I got into motor racing:

    I liked racing video games, and since Formula 1 wasn’t easy to come across for a little kid in the United States in the early 80’s, I instead discovered the Indy 500 and watched the Andrettis and Unsers in complete amazement.

    The point is made perfectly; it doesn’t matter why kids get into motor racing as long as they do, otherwise, car races will be like many other sports where the average age of the spectator keeps climbing until there’s nobody left alive that wants to watch.

    chunter

    February 15, 2010 at 5:18 am

    • And here’s that “twitter follower” who helped spur the creation of this piece. Hope you don’t mind, chunter.

      christopherestrada

      February 15, 2010 at 11:09 am

  3. Congratulations. You have now down more fan/customer research on the 2012 designs than IndyCar probably ever will.

    pressdog

    February 15, 2010 at 10:57 am

    • Thanks for the shout, it’s nothing that can’t be found in a Twitter search I’m sure.

      Other valuable points have been made, I just wanted to add that keeping kids interested is also the reason why Nascar has the Digger mascots and the dancing robots on football, and also why Versus have the transforming cougar things in the intro sequence. Preaching to the choir at this point, but indeed this stuff is important!

      chunter

      February 15, 2010 at 2:22 pm

    • Sad and seemingly quite true. The fans never seem to be let in on their demographics research, if any.

      Tom

      February 16, 2010 at 12:41 am


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